What if Vadivelu were a UX Designer. (Part 1)
Disclaimer: This blog has no intention to hurt the UX designers or any designers for that matter. I’m adding a comical shade just to engage with the readers.
For the audience who don’t know who Vadivelu is; he is an Indian film actor, comedian and playback singer. Since the 1990s, he performed supporting roles as a comedian in Tamil films and is renowned for his slapstick comedies.
Now, let’s jump into the subject. Who are UX designers?
UX Designer focuses on understanding user behaviors, needs, and motivations through observation techniques, task analysis, and taking feedbacks seriously.
What Great UX Designer do
1. Understanding users needs and connects to data points.
2. Advocates useful, usable, and delightful interactions.
3. Connecting brand principles, business goals and directions.
4. Constant observer of customer and business feedback.
5. Thinking new ideas and experiments that doesn’t affect the core value.
What do UX designer influence
- Usefulness
Your content should be original and fulfill a need. Designers will, generally, aspire to deliver useful products. which means they give high value for ease-of-use.
2. Usability
Evaluating a product by testing it on potential users. By doing this, designers are able to figure out if a website/ product is been well received by the users. If not, tweak the idea, test, repeat.
3. Desirability
It boils down to ‘wow factor’ that creates an emotional bond with the user, which make the website/product look again and fascinate the user with the experience; which is a great reward of itself.
4. Findability
One of the success factor of UX is helping users’ fulfil their search. Which means content needs to be navigable and locatable.
5. Accessibility
Content needs to be accessible to people with disabilities, that’s where the persona helps us understand the target users’.
As per Centers for Disease Control and Prevention (CDC) a person with disability may have difficulty with the following factors: Vision, Movement, Thinking, Remembering, Learning, Communicating, Hearing, Mental health & Social relationships.
6. Credibility
Users must trust and believe what you tell them, credibility of your brand offer a way for people to find you on the web, which leads to brand connections to gain traction with your users’
How do they define UX Metrics
- Set goals
Clear business goals mean a precise and efficient execution.
Any given goal should be Specific, Measurable, Actionable, Realistic, and Time-Based.
2. Identify metrics
Identifying clear goals will help choose the right metrics. The goals favours metrics and process facilitates the identification of meaningful metrics you’ll actually use.
3. Find the baseline
A baseline study is a usability test of the product as it currently is, before you modify it in an attempt to improve the user experience.
4. Quantify targets
If you don’t understand your users, the ideas you generate will be less worthy. They may not be on target, and, even worse, you won’t have the correct evaluation criteria to validate the idea/product.
“Ignoring design means ignoring people, and a design is not complete until people use it” ~ Aditya Dhotre
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About Author:
Hello! I’m Aditya Krishna a.k.a Aditya Dhotre, I have worked with a number of clients, both independently and through corporates. Sometimes, I’m fortunate to teach and give lectures. I’m fuelled by true passion, with an excellent eye for detail & craftsmanship.
